Jaeger-LeCoultre is delighted to name Anya Taylor-Joy as a new Ambassador for the Maison, marking her debut with a short video A Call of the Heart, based on a symbolic phone call welcoming her into La Grande Maison.
The video was inspired by a historic phone call that was to have a profound impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre called the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – and so began a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company.
"The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership", says Catherine Rénier, the CEO of Jaeger-LeCoultre. "With her ethereal beauty, sensitivity, talent and hardworking ethics, she embodies the values and style of our Maison."