There’s an essence of elegance and romance at the core of Mismo that’s difficult to replicate among contemporary luxury fashion brands. What began as a simple idea in Denmark in 2003 to counterbalance the uninspired nylon briefcases and travel bags of the time has since blossomed into one of Scandinavia’s strongest accessories labels and a leader in the men’s luxury luggage market.

 

From Mismo’s first collection in 2006 to today, partners Adam Alexander Bach and Rikke Overgaard have carefully considered every step along the way. Their combined vision for the brand is focused and direct, and in true entrepreneurial fashion they’ve found success using their own map instead of traveling a path dictated by tradition. With backgrounds in market economics and men’s tailoring, Adam and Rikke prove with each Mismo product that contemporary luxury design is possible without a regimented fashion design education. Instead, It’s their unique ability to manifest their memories and experiences into their designs that dictates the elegance and understatement of the brand’s product line.

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Click here to read Kristian Haagen's personal relationship with Mismo.

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