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Kristian Haagen

Favre Leuba Reignites: Patrik Hoffmann Leads The Watchmaking Comeback

As Geneva Watch Days 2024 begins, Favre Leuba marks its grand comeback, celebrating 287 years of exceptional watchmaking.



With fresh vision and innovative energy, the brand is poised to introduce three remarkable new collections that seamlessly fuse tradition with contemporary design.



Some watch brands are defined by their enduring strength, and Favre Leuba is one of them. Founded in 1737, this storied Maison has a rich heritage that continues to shine. Now, Favre Leuba is embarking on a significant transformation, guided by Patrik Hoffmann and a team of watchmaking experts.



ambitious plans and comprehensive relaunch strategy signal a remarkable evolution for the brand. The aim is to reinvigorate Favre Leuba, reinventing it to explore new horizons and achieve greater heights.


“Favre Leuba is not just a watch brand; it's a symbol of resilience and innovation for the entire watchmaking industry. We honor our past and our collective heritage while embracing the future, creating watches that embody the pioneering spirit of our founders,” explains Patrik Hoffmann, CEO of Favre Leuba. 


"The relaunch of Favre Leuba marks an extraordinary transformation. With a team of seasoned experts and an ambitious strategic vision, we are determined to restore this legendary brand to its rightful place in the global watchmaking landscape." 



Favre Leuba, one of Switzerland's oldest and most iconic watch brands, has maintained its legendary heritage since its founding in 1737 in Le Locle, nestled in the Neuchâtel mountains. Now based in Grenchen, in the canton of Solothurn, the brand is preparing to establish new watchmaking workshops and a museum in the coming months.



This carefully orchestrated relaunch, guided by experts and supported by a global network, spectacularly revives the brand’s storied past. With 22 new watch references, Favre Leuba’s revival is a bold reinterpretation of its heritage, bringing its distinctive DNA into sharp focus.



The brand’s international presence is being further strengthened, ensuring it reaches an even broader audience. Returning with three distinct watch families, each featuring unique movements, Favre Leuba offers a diverse lineup that positions it to compete with industry giants while staying true to its Swiss roots.


This ambitious strategy promises to redefine Favre Leuba's place in the watchmaking world, combining authenticity with innovation. The brand is set to explore new horizons, writing a new chapter in the history of Swiss watchmaking while honoring its centuries-old traditions.

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