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  • Kristian Haagen

TAG Heuer Monaco Purple Edition


Swiss manufacturer has launched a version of their legendary Monaco that is more Prince than Steve McQueen in terms of colour.

Born in 1969, the rule-defying square-shaped chronograph has kept its maverick spirit alive and thriving through the decades, with many statement and sought-after variations of its original blue dial.

In 2022 the brand is releasing a never-seen-before edition of only 500 numbered pieces. The new TAG Heuer Monaco Purple Dial Limited Edition combines its unmistakable heritage with fresh and distinctive finishes.

The 39-mm square case in fine-brushed and polished steel houses an elegantly imagined dial in a rich purple color. The dial gradient, from lighter purple in the center to darker purple at the edge, adds depth and sophistication to the piece, while the rhodium-plated indexes and hands with white Super-LumiNova® and the two black opalin sub-counters subtly enhance the unexpected smoky design.

Connoisseurs of the TAG Heuer Monaco lineage might recognize a subtle parallel with the very early Heuer Monaco reference 1113B, the Chronomatic version launched at the beginning of 1969, as well as the transitional series - before what is known as the “McQueen” – and the reference 1533 Calibre 15. These pieces used a different dial finish with a metallic blue paint over the brass plate. Over time, the dials have shown a tendency to patinate from blue to a similar dégradé purple color, sometimes slightly faded in the center and darker around the edges.

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