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  • Kristian Haagen

TAG Heuer Launches a Childhood Favourite

Since its debut in 1986, the original TAG Heuer Formula 1 has been a true pioneer, marking the brand's first foray into timepieces bearing the TAG Heuer name.



It's vibrant colours and bold design quickly made it a favourite among budding collectors, including Kith founder Ronnie Fieg. TAG Heuer is reintroducing this iconic piece in collaboration with Kith, using upgraded materials to breathe new life into this timeless classic.

The Series 1 of TAG Heuer's Formula 1 holds a special place in the hearts of collectors worldwide.


The watch sparked a lifelong passion for collecting, especially for Ronnie Fieg, who began his journey with a red-and-black TAG Heuer Formula 1 and has since become a dedicated collector of vintage timepieces. Released in 1986, it was the inaugural Swiss timepiece for many collectors, captivating them with its innovative design and captivating colour schemes. Today, it remains one of the most sought-after vintage watches globally, with enthusiasts scouring secondary markets to own a piece of its enduring style.



The TAG Heuer Formula 1 captivated collectors by allowing them to express their individuality through a timepiece. As the first premium composite quartz watch, it opened the door to a new era of watch collecting. Just as in 1986, this latest release solidifies TAG Heuer's position as a cultural icon, blending nostalgia with modern sensibilities through its colours, partnership, and 35-millimetre size.



Maintaining the spirit of the original was paramount in developing these new iterations. The same case supplier and mold used in 1986 were tracked down to ensure authenticity, ensuring that the essence of the watch remains unchanged. While the original featured a plastic crystal and strap, the updated model boasts a sapphire crystal and rubber strap, enhancing durability and style. Collaborating with Kith, TAG Heuer carefully selected striking colour combinations, adding a contemporary twist to this timeless classic.





The new TAG Heuer Formula 1 | Kith collection comprises 10 distinct models with stainless steel or rubber bracelets. Seven models are exclusive to Kith, each paying homage to a store in its global network with vibrant colourways and limited editions. Additionally, TAG Heuer offers two exclusive models, limited to 825 pieces each, featuring bold colours and black PVD cases. The collection also includes a shared model between TAG Heuer and Kith, limited to 1350 pieces, blending modern features with vintage appeal in a classic black-bezel design.





Remaining faithful to the original, the TAG Heuer Formula 1 | Kith retains the distinctive features of the Series 1, from the colour combinations to the intricate details of the dial. Each watch is presented in a premium box, reflecting its colourful design and elevated status. For collectors seeking the ultimate experience, a highly collectable box containing all ten limited-edition watches will be available.





With the revival of the TAG Heuer Formula 1, TAG Heuer invites collectors to rediscover this iconic timepiece's allure again.


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